MailPoet Blog

At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!

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7 of the Best WordPress Email Subscription Plugins 2020
If you're looking to create or grow your email list, a WordPress email subscription plugin can be your best ally. Depending on your needs, you may simply need a tool to design visually appealing email subscribe forms that integrate with your current email marketing service. Alternatively, you might be looking for a more comprehensive solution to manage and enhance your email marketing efforts.
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6 Best Practices for Effective WooCommerce Follow Up Emails
The most successful businesses are those that nurture long-term relationships with their customers. If you're running an e-commerce store on WordPress, WooCommerce follow-up emails are an excellent way to achieve this. These automated messages are sent to customers after they take specific actions, helping you stay engaged and drive ongoing interactions. Whether it's thanking them for a purchase, encouraging reviews, or offering personalized recommendations, follow-up emails can significantly enhance customer loyalty.
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A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)
A welcome email is like a warm cup of tea: it’s your chance to greet a friend (in this case, a subscriber) who shares a common interest with your business and begin building a relationship. But unlike a cup of tea, welcome emails offer much more. With a well-crafted welcome email, you can set the tone for future communications, provide valuable information, and even encourage immediate action, like making a first purchase or engaging with your content.
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10-Point Checklist for Writing Amazing Blog Posts
Writing blog posts is easy, but writing amazing ones? That takes time and effort. Anyone can string a sentence together, but that doesn’t guarantee it’ll be engaging or make sense! In this guide, I’ll walk you through a few strategies to help you craft high-quality blog posts that grab attention, provide value, and keep readers coming back for more.
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How to Identify and Fix Low Email Engagement

Do you struggle with low email engagement? Not sure if that applies to you? Start by asking yourself, “How many people are on your email list?” Is it a big number, like 20,000? That’s great! But now, ask yourself this follow-up question: How many of those subscribers are actually opening and interacting with your emails? The size of your list matters, but engagement is where the real impact lies.